Success, Challenges and Solutions at Middle East Coating Show 2018 - Exhibition Review

Success, Challenges and Solutions at Middle East Coating Show 2018 - Exhibition Review

Success, Challenges and Solutions at Middle East Coating Show 2018 – Exhibition Review

In its 25th year, the Middle East Coating Show remains the only paint exhibition of its kind dedicated to Middle East & Gulf Region while also hosting visitors from Africa, Europe and Asia. Held in Dubai, it is one of the major coatings industry events that Imerys Kaolin exhibits at around the world.

The Imerys team at MECS 18

Image (left to right): Peter Katholnig, Yusuf Valid, Ben Newman, Imran Shaukat, Ludovic Gorget, Tony Asbridge, Nabeel Ahmed, Faris Araktingi and Philippe Reygnier


Bringing together raw material and equipment suppliers, paint manufacturers and the latest technical research from around the globe; MECS celebrates the growing and prosperous coatings market in the region. The exhibition was a perfect opportunity to meet with customers both new and existing. Welcoming numerous visitors to our stand over the 3 days, the Imerys Kaolin team was busy with interested firms seeking advice on using Imerys Kaolin products to help lower TiO2 consumption, improve opacity and other properties in paint formulations.


Speaking to Yusuf Valid, Imerys Kaolin’s Turkey and Middle East Regional Sales Manager, he said “One of the biggest challenges in the region is sourcing high quality raw materials . Imerys Kaolins products and services are market leading and the technical benefits allow our customers to generate cost savings through TiO2 optimisation and other methods.”


With a wide portfolio of technical solutions, Imerys Kaolin is constantly developing new products and services to tackle the big (and small) problems.  Peter Katholnig, Imerys Kaolin’s Coatings Technical Service Manager, attended the show to meet with customers and provide clear expert advice. Research on “High Performance Titanium Dioxide Extenders for High-Gloss and Matt Coatings” was presented to a packed-out crowd at the Business Solutions Hub. A Q&A session followed with significant interest in Imerys Kaolin’s Optigloss XD and Neogen MX products.

PPCJ Interview

Ben Newman, Strategic Marketing Manager, at Imerys Kaolin answered questions at MECS 18 on the GCC region, its challenges and opportunities:


Q  How has the GCC market fared over the past 18 months?  Which markets have grown or contracted?

A Driven by a strong construction market, the GCC region’s demand for paint, coatings and other products has propelled over the past 18 months. Likewise, Imerys Kaolin has supported an increasing requirement in the region for high quality and consistent kaolin products throughout this period. However, one market driver has had a major impact on our paint and coatings customers; the continued increase of global titanium dioxide prices for industrial applications. Significant fluctuations in the price and availability of titanium dioxide has made the decision to optimise TiO2 usage using Imerys Kaolin’s advanced TiO2 extenders the most logical choice. Within the Imerys Kaolin extender range, OpaciliteTM, engineered specifically for this application, is proven to reduce titanium dioxide loading by up to 30%. This product has significantly outperformed the rest of the market by providing the largest titanium dioxide savings for our customers across the globe. Without compromising on performance, our paint and coatings customers have eased their dependency of TiO2 and have further benefitted through Imerys Kaolin’s technical, customer and supply excellence.

Q What have been the major challenges you have faced in the past 18 months? 

A  Over the past 18 months, changes in the global sea freight environment have put pressure on the export industry. The restructure of major alliances and consolidation of shipping routes have created the need to increase planning windows for shipments and additional cost pressures globally. Imerys Kaolin’s dedicated logistics team operates a vigilant approach in the way it monitors the shipping environment to ensure it maintains its high levels of customer service and reliable supply.  

Q What new products have you introduced, and how has the market reacted? 

A  Imerys Kaolin recently introduced two exciting products to the GCC market; Optigloss™ XD and NeoGen® MX. These new products, with added functionality, broaden Imerys Kaolin’s world leading range of kaolin extenders for paints and coatings.  The reaction of the market to the new product developments has sparked strong interest from the Gulf region in particular. Optimising titanium dioxide in gloss paints has been a market challenge for a long time; now Optigloss™ XD is able to extend TiO2 in high gloss paint systems without detriment to paint performance or gloss.  Meanwhile, NeoGen® MX improves TiO2 usage in matt wall paints while maintaining mechanical properties and offering outstanding scrub resistance.

Q  What do you estimates value of the GCC market? Is 2018 looking like a positive year for your business?

A For 2018, Imerys Kaolin looks to continue to work closely with its customers in the GCC region as it experiences sustained growth.  Through strong professional relationships and technical support, Imerys Kaolin will continue to be the partner of choice for paint manufacturers throughout the GCC region looking to optimise costs and improve competitivity.


Published on: Jun 13, 2018


Product Spotlight


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